Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.
$23.9bn was spent on gifting last year, with 53% of American planning to celebrate Valentine’s Day again in style in 2023 – and nine million of them choosing this event to pop the big question, according to stats gathered by GiftWrapper. That’s big business...
Shockingly – in the run up to the country’s biggest watched sporting event – Frito-Lay’s latest Snack Index found that almost half the country’s Super Bowl fans would rather see their team lose than have to sit through the game without snacks.
The PepsiCo subsidiary has teamed up with Feeding America to throw out a challenge to Americans to help them tackle hunger and reach their goal to raise $500,000 by 12 February 2023.